Many business owners feel that they have neither the skills nor the time for blogging, but they’re missing out on a golden marketing opportunity. A well-written business blog with good-quality, relevant content is a simple, inexpensive yet powerful marketing tool. Research shows that companies that have a blog produce 67 per cent more leads per month than companies without a blog. (Source: Demand Metric)

The benefits of business blogging include:

1. Builds brand awareness, reputation and trust

There are probably many businesses out there that sell the same products or services as you do – but do they all offer the same expertise, quality or experience? A blog is a great place to not only make your business known to your target audience, but also to highlight what it is that sets you apart from the competition.

If people find your posts interesting, informative and reliable, over time you will establish yourself as an authority in your field and earn their trust. Trust turns viewers into customers and first-time customers into repeat customers who also recommend your business to others.

Since blogs tend to be more personal and less formal in tone than other pages on a website, they’re also a great opportunity to allow your business’ ‘personality’ to shine through, again demonstrating what makes it unique.

2. Improves your SEO and drives traffic to your website

Good SEO (search engine optimisation) results are largely driven by fresh content and relevant keywords. Blogging gives you the perfect opportunity to add new content to your website on a regular basis, using terms that potential customers may use to find your type of business or answer questions about your industry or products. The more quality content you add, the better your chances of improving your search engine rankings over time.

You can also drive traffic to your website by providing links to new posts on your social media platforms. This in turn provides others with content that they can share on their social networks, thus exposing your business to new audiences.

In addition, your blog can provide the basis for most of your social media content. Repurpose posts by breaking them down to create several social media posts, for example by focusing on just one statistic illustrated by a graph, or a single quote accompanied by an image.

3. Fosters relationships with your customers

While most of the communication between you and your customers via your website occurs in one direction only, you can facilitate two-way communication by switching on the comments on your blog page. This can be a source of valuable feedback, but do ensure that you have the resources to monitor and respond to comments.

Blog analytics also provide a great opportunity to understand who your page visitors are.

4. Generates leads

Blogging can also be used to generate leads. Add a call-to-action (CTA) to each post and an offer for which visitors will be prepared to provide their contact details, such as a free consultation, assessment or quote. Once you have their contact details, all you have to do is follow up.

Let us help you reap the benefits of business blogging

The benefits of business blogging are hard to ignore. If you’d like to take advantage of blogging as a marketing strategy but don’t have the time or resources to write your own content, The Proven Group can do that for you. Our team of experienced, award-winning writers  can create relevant and engaging content for your blog, ensuring that you maintain your online presence, establish your expertise and build trust with your customers. Contact us today to discuss your requirements.

The Proven Group is a team of professional blog writers, résumé writers, HR and recruitment experts based in Ballarat, Geelong and Melbourne.

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